DESU DESIGN DEBUTS LUXURY ENTRYWAY HARDWARE, SHOWCASES EXPANDED FINISHES AT ICFF 2019
TRANSFORMING THE MUNDANE INTO MINIMALIST ART
ICFF at the Javitz Center, Booth #484, May 19-22, 2019
NEW YORK, NY – May 13, 2019 — DESU DESIGN brings its unique selection of minimalist, modern, entryway accessories to the International Contemporary Furniture Fair (ICFF) in New York City, Booth #484, May 19-22, 2019. This award-winning firm — known for combining elegant, playful and unadorned luxury with functionality and applying them to unexpected and under-served niche areas of home and industrial design — is debuting new entryway products and new finishes for best-selling items:
DESU’s Symbol Coat Rack, Pendulum Door Knocker series, and LYM Door Guard are essential items whose sleek designs double as minimalist art.
“When developing new products, we often look to underdeveloped and often mundane categories, where our minimalist design aesthetic can provide our clients and customers with unexpected choices,” said DESU’s founder and lead designer David E. Scott. “We’re thrilled to be at ICFF to put these versatile designs in the hands of architects and designers. The designs compliment a wide range of styles and materials, serve an essential purpose while supporting dynamic and unified designs.”
DESU’s best selling Symbol Coat Rack has a rich new drama in a Noir finish. The Symbol in Noir features a Matte Black housing, punctuated by Graphite brushed-satin hooks. When not in use, the Symbol’s hooks lie flat with the surface, highlighting the visual rhythm of the piece. When needed, the hooks flip down smoothly and reveal its organizational function. Originally designed for the entryway, the Symbol Coat Rack is a welcome element in any room or environment where stylish storage is needed. DESU will also display the Symbol’s original finishes, Color and Monochrome.
In addition, DESU is introducing a new selection of finishes — developed with architects and designers in mind — for its Pendulum Door Knocker series. The AP Door Knocker, an apartment sized version of the original award-winning Pendulum, now features expanded finishes which compliment a broad spectrum of materiality, including Stainless Steel, Champagne, Brass, Bronze, Oil Rubbed Bronze, Gunmetal, and Diamond-Like Carbon Black. The AP Door Knocker is available with or without an integrated door viewer. Custom laser engraving for unit numbers is also available.
DESU will be introducing its LYM Door Guard – a unique, upscale take on entryway security hardware. The LYM is hardware worthy of a threshold, with an elegance and a smoothness that make it both visually and tactility pleasing. Machined from solid stainless steel, it represents a dramatic departure from the status quo. Offered in a variety of finishes.
ICFF is known as North America’s International platform for luxury design, and is the anchor event for NYCxDesign, New York City’s official citywide celebration of design.
About DESU DESIGN:
DESU’s signature is simplicity of form and structure, and a reductive approach to the design process. DESU’s production methods merge the finest materials, cutting edge technology, and the unmatched skill of the human hand. DESU’s full line includes furniture, outdoor sculptural seating, accessories and serving pieces. With its roots in Los Angeles and Brooklyn, DESU DESIGN is now based in Stratton, VT.
More information available at instagram.com/desudesigninc and facebook.com/desudesign. Visit us at ICFF at the Javitz Center, Booth #484, from May 19-22, 2019. Additional high resolution photos of all products mentioned here: https://www.dropbox.com/sh/nno01k77c33brte/AACFMZI_GYvI7nAFlHqBTk45a?dl=0